The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to host its first Trend Forum, offering a forward-looking, industry-wide perspective for Spring / Summer 2027. With the show scheduled from 26 – 28 February 2026 at the Saigon Exhibition and Convention Center (SECC), VIATT’s trend curators – NellyRodi Agency and MUSEATIVE – will provide comprehensive insights across the interconnected realms of Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies. The display of these integrated LIFESTYLE TRENDS, under the umbrella theme ARTISANSHIP, is a first for the textile industry, exploring an alternative to the traditional sector-specific trend focus. The sub-themes set to be showcased include TO WORK, TO RELAX, TO HAVE FUN, and TO CREATE, all key aspects that shape how people dress, create comfort in the home, and interact with technology.
“The launch of VIATT's inaugural Trend Forum marks an important new step for this fair,” stated Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. “Leveraging Messe Frankfurt’s nearly three decades of leadership in coordinating apparel and home textiles trend forecasting – a track record of consistently setting industry benchmarks – we are now extending this unparalleled expertise to enlighten the entire textile value chain. Utilising the expertise of our top-level trend curators, this holistic approach is designed to deliver unparalleled insights, foster robust innovation, and empower businesses to anticipate and shape consumer preferences with greater precision and relevance.”
