“With 2016 certainly a challenging year for some in the industry, we found that this fair became even more important for our international exhibitors and buyers as a key meeting place where business was still being conducted. After strong growth in recent years, the current scale and quality of the fair, particularly with the industry-leading brands that both exhibit and source here, now makes this event an unrivalled business platform for the global industry to connect with the Chinese market, and vice versa,” said Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd.
The SalonEurope section of the International hall will house the Milano Unica Pavilion, as well as the France & Germany Zones. In addition, Asian Pavilions from India, Japan, Korea, Pakistan and Taiwan, and Group Pavilions by Dyetec, Convergence Institute of Natural Materials and Lenzing will feature alongside individual exhibitors from numerous countries.
Key products groups are located in distinctive zones in order to ensure ease of sourcing for buyers and increased exposure for exhibitors. In the International hall, All About Sustainability, Functional Lab, Premium Wool Zone and Verve for Design feature the latest products, technologies and trends in these respective sectors, while Beyond Denim and Accessories Vision are in halls 6.2 and 8.1, respectively. Chinese exhibitors are grouped by product end-use along with a number of regional and association pavilions, said the organisers in a press release.
Adding to the product diversity is the fair’s fringe programme, which features a range of seminars and panel discussions along with four S/S 2018 trend forums: the Intertextile Directions Trend Forum and three Fabrics China Trend Forums for Fashion Focus, suiting and ladieswear