Textile Item Exporters In Turkey’s Denizli Target China
Exporters in Turkey’s Denizli, which accounts for $1.5 billion of the country’s $3.5-billion annual home textile exports, have shifted their attention to alternative markets, China being a key country. While Denizli exports primarily to the United States and Europe, its exports to China in 2017 was $11.73 million—a two-fold rise over the previous year.
A branding campaign called ‘Turkish Towels’ under the state-sponsored Turquality branding project is being carried out by the exporters, who have sponsored a number of international events, according to Turkish media reports.
Turkish towels and bathrobes are reported sold as luxury products in China carrying the image of European goods.
There is a plan to open a warehouse and hold promotional events in China so that Turkish towels and bathrobes can claim a larger share of the Chinese market.
The exporters are planning to participate in the annual Canton Import-Export Fair, according to Denizli Exporters’ Association chairman Hüseyin Memisoglu.